Publisher viewing rising ad revenue with Auxo Ads on screen.

Header Bidding Guide 2025: How Publishers Maximize Ad Revenue

Reading Time: 6 minutesIntroduction: The Real Challenge of Earning More from Ads If you’re a publisher, you’ve probably been there—staring at your ad revenue dashboard, wondering why the numbers aren’t…

A/B Testing in Ad Optimization: How Publishers Can Maximize Revenue from Their Ad Space

A/B Testing in Ad Optimization: How Publishers Can Maximize Revenue from Their Ad Space

Reading Time: 6 minutesIf you’re managing a website, app, or any kind of digital property that relies on ad revenue, you probably already know how important it is to squeeze…

representation of how video ads appear on a website

How Video Ads Are Transforming Publisher Revenue Models in 2025

Reading Time: 5 minutesImagine scrolling through your feed in 2025 and being instantly drawn into a video ad that’s impossible to skip. That’s the new reality for digital advertising. Video…

AdSense Arbitrage

Evaluating the Viability of AdSense Arbitrage

Reading Time: 4 minutesThe global advertising spend is set to exceed half a trillion dollars this year, highlighting the urgency for publishers to adapt to the latest advertising trends and…

Google AdSense Publishers CPM Bidding Hitting Close To 100%

How to boost AdSense CPM Rates

Reading Time: < 1 minuteGoogle informed its AdSense publishers about alterations to the payment structure for Google Ads displayed on their websites. Recently, many AdSense publishers have noticed Google’s complete shift…

https://blog.auxoads.com/google-seo-starter-guide-to-be-cut-in-half/

Google-Extended Bot (Token) has no impact on Google Search results.

Reading Time: < 1 minuteGoogle recently updated its Google crawler documentation, specifically the Google-Extended section, to reflect a product name change from “Bard” to “Gemini.” This update ensures consistency across references…

SEO update for publishers

Google SEO Starter Guide To Be Cut In Half

Reading Time: 2 minutesAs the premier purveyor of searches, Google’s starter guide has long served as the cardinal compass for navigating the complex currents of optimization. Yet like the ever-changing…

AdSense Program policy change 2024

AdSense Program policy change 2024

Reading Time: 2 minutesGoogle announces updates to our policies and restrictions for AdSense on this change log. Publishers are required to stay informed about policy changes and ensure compliance at…

Gen AI publishers

5 ways generative AI will transform scholarly publishing

Reading Time: 3 minutesHow AI Will Revolutionize Academic Publishing Academic publishing is on the cusp of a technology-driven transformation. Rapid advances in artificial intelligence (AI) are equipping publishers with new…

real-time bidding auctions

Google Ads will no more provide responses to hybrid multicall requests

Reading Time: 2 minutesGoogle Ads is shifting from waterfall to real-time bidding auctions for publisher apps, signaling a crucial move in its strategy. Publishers should heed the updated rules, as…