Reading Time: 3 minutesStaying informed about policy changes and guidelines set by major platforms is vital for publishers. Google, as a dominant force in the digital landscape, frequently introduces updates…

Reading Time: 4 minutesThe world of publishing has undergone significant changes over the past decade. Publishers must navigate the complexities of digital technology, changes in consumer behavior, and competition from…

Reading Time: 5 minutesProgrammatic publishing is the new buzzword in the world of digital advertising. It refers to the use of automated software and algorithms to buy and sell ad…

Reading Time: 4 minutesDefinition of effective targeting Effective targeting delivers advertising content to the right audience at the right time, based on their interests, behavior, and demographics. By targeting ads…

Reading Time: 5 minutesProgrammatic advertising has come a long way since its inception in the early 2000s. Initially, it was viewed as a way for advertisers to automate the buying…

Reading Time: 6 minutesProgrammatic deals allow automated buying and selling of ad inventory, making the process more efficient and cost-effective. But, what types of programmatic deals are the most profitable…

Reading Time: 7 minutesAre you a website owner worried about missing out on a marketing chance in the Ad Tech Industry? Because of its volatility, this advertising sector may be…