Reading Time: 7 minutesHeader bidding is commonly used to maximize publisher revenue in programmatic advertising. Market Intelo states that the global header bidding platform market is valued at $1.8 billion…

Reading Time: 8 minutesEvery time you visit a webpage, a real time auction takes place in the background within milliseconds. Wondering what it is? This blog will help you understand…

Reading Time: 9 minutesA low RPM (Revenue Per Mille) is a hidden sign of danger. It can quietly drain your revenue even when traffic looks healthy. You might feel delighted…

Reading Time: 7 minutesAre your ads making people mad? Are your campaigns losing performance despite consistent spend? Then there are chances that you’re dealing with ad fatigue. Now, ad fatigue…

Reading Time: 7 minutesIs your monetization strategy delivering? Well, eCPM is usually the first metric that tells you if something’s off. If it’s low then it indicates that your monetization…

Reading Time: 7 minutesAre you struggling with declining monetization, inconsistent demand, or unsold inventory? The secret culprit could be your ad fill rate. As a matter of fact, improving your…

Reading Time: 6 minutesThose who know about Google Cookiepocalypse must have also heard about Google Privacy Sandbox. These two are deeply connected. Don’t be confused. Google Cookiepocalypse is the problem…

Reading Time: 9 minutesHave you noticed fluctuations in your CPM rate over the past few years? If your CPM is increasing, that’s actually a positive sign. It means advertisers are…

Reading Time: 6 minutesA game-changing milestone redefining monetization for modern publishers New privacy rules, shifting demand dynamics, and constraint pressure on publisher revenue. These are the major factors that continue…