Reading Time: 6 minutesCTV ad spend growth is affecting all publishers and how they approach video monetisation. The change is visible as audiences have moved from linear television to streaming….

Reading Time: 4 minutesAlt Text: AdSense and Google Ad Manager logos shown side by side with a VS symbol beneath the headline, “Which One Is Right for You?” The debate…

Reading Time: 7 minutesYou can have everything:  And you can still lose programmatic revenue every day because of latency. The damage rarely appears as one obvious failure. It hides inside:  …

Reading Time: 7 minutesHeader bidding is commonly used to maximize publisher revenue in programmatic advertising. Market Intelo states that the global header bidding platform market is valued at $1.8 billion…

Reading Time: 8 minutesEvery time you visit a webpage, a real time auction takes place in the background within milliseconds. Wondering what it is? This blog will help you understand…

Reading Time: 9 minutesA low RPM (Revenue Per Mille) is a hidden sign of danger. It can quietly drain your revenue even when traffic looks healthy. You might feel delighted…

Reading Time: 7 minutesAre your ads making people mad? Are your campaigns losing performance despite consistent spend? Then there are chances that you’re dealing with ad fatigue. Now, ad fatigue…

Reading Time: 7 minutesIs your monetization strategy delivering? Well, eCPM is usually the first metric that tells you if something’s off. If it’s low then it indicates that your monetization…

Reading Time: 7 minutesAre you struggling with declining monetization, inconsistent demand, or unsold inventory? The secret culprit could be your ad fill rate. As a matter of fact, improving your…