Why Digital Publishers Should Use Gamified Advertising
Reading Time: 10 minutesGamified advertising is a game-changer in the literal sense. Digital publishers who seek to boost their engagement and ROI cannot ignore marketing gamification. If we go by…
The Future of Contextual Advertising in a Cookieless Web
Reading Time: 10 minutesThe news about Google Cookiepocalypse has been making headlines in the digital world. The domain is shifting towards a privacy-first model and contextual advertising. Although Chrome has…
Annual Indian Magazine Congress to Convene in New Delhi
Reading Time: 3 minutesIntroduction The 14th Indian Magazine Congress (IMC), a premier event for magazine publishers in India, is just around the corner. The event is scheduled to take place…