Google-Extended Bot (Token) has no impact on Google Search results.

Reading Time: < 1 minute
The Google-Extended Bot (Token) has no impact on Google Search results.
The Google-Extended Bot (Token) has no impact on Google Search results.

Google recently updated its Google crawler documentation, specifically the Google-Extended section, to reflect a product name change from “Bard” to “Gemini.” This update ensures consistency across references within the documentation. Additionally, Google emphasized that Google Extended, despite its name change to Gemini, does not influence a website’s inclusion or ranking in Google Search.

A new statement was added to the documentation, stating, “Google-Extended does not impact a site’s inclusion or ranking in Google Search.”

It’s important to note that Google-Extended serves as a separate product token for web publishers. Its primary function is to facilitate management regarding the optimization of Gemini Apps (formerly Bard) and Vertex AI generative APIs, along with their future iterations.

Unlike some might assume, Google-Extended does not utilize a distinct HTTP request user agent string. Instead, it employs existing Google user agent strings for crawling purposes. The robots.txt user-agent token serves a control function in this context.

Furthermore, it’s worth mentioning that it does not have any influence over Google SGE (Search, Gmail, and Google Discover).

Google clarified these updates, citing the transition from Bard to Gemini Apps and feedback from publishers. This clarification aims to provide clear understanding regarding the role of Google-Extended, particularly in its relation to Google Search.

For further discussion, refer to the forum thread at X.

Author

Recent Post


Related Posts

Premium Ad Demand for Publishers: How Auxo Ads Reduces Revenue Leakage

Reading Time: 6 minutesPost Views: 54 Accessing premium ad demand for publishers should increase revenue. But adding more demand sources does not automatically mean publishers earn more. Revenue can still…

How Much Ad Revenue Should a Publisher Expect Per 1,000 Visits?

Reading Time: 6 minutesPost Views: 61 Publisher ad revenue per 1,000 visits can range from a few dollars to $20, $30 or even $50+ depending on audience geography, content vertical,…

High Traffic but Low Revenue? Publisher Monetization Mistakes

Reading Time: 7 minutesPost Views: 109 Traffic is growing, pageviews look healthy, but publisher monetization is barely moving. For publishers, this is one of the most frustrating revenue problems because…

Global Ad Spend Forecast 2027: Where Publishers Should Focus

Reading Time: 7 minutesPost Views: 153 The global ad spend forecast for 2027 points to another year of advertising growth. However, publishers need to look beyond the headline numbers. The…

CTV Ad Spend Growth: Opportunities and Risks

Reading Time: 6 minutesPost Views: 188 CTV ad spend growth is affecting all publishers and how they approach video monetisation. The change is visible as audiences have moved from linear…

AdSense vs Google Ad Manager: Which One Is Right For You?

Reading Time: 4 minutesPost Views: 194 Alt Text: AdSense and Google Ad Manager logos shown side by side with a VS symbol beneath the headline, “Which One Is Right for…