Imagine scrolling through your feed in 2025 and being instantly drawn into a video ad that’s impossible to skip. That’s the new reality for digital advertising. Video ads have moved from being a simple trend to becoming the backbone of online marketing.

Publishers are witnessing a major shift as video content becomes the primary driver of engagement, transforming revenue models and offering advertisers more powerful ways to connect with their audiences. This isn’t just about higher ad revenue, it’s about creating richer, more immersive experiences for users. Keep reading to learn how this revolution is reshaping the digital advertising landscape and what it means for you.

In this blog, we’ll delve into how video ads are reshaping publisher revenue models, explore effective monetization strategies, and introduce tools like Auxo Ads that empower publishers to maximize their earnings.

The Surge of Video Advertising

• Most of the internet users watch video content on daily basis, with 9 out of 10 preferring video content on platforms like YouTube.

• Over half of website traffic now comes from mobile devices, making video ads more accessible and shareable across different platforms.

• Publishers can get better ad rates with video ads, including higher CPM (Cost Per Thousand Impressions) and CPCV (Cost Per Completed View) rates compared to traditional display ads.

• Video ads tend to have higher engagement rates compared to static ads, capturing more attention from users.

The Power of Video Ads in Boosting Publisher Income

1. Enhancing User Engagement

Video advertisements engage audience attention through interactive visuals and storytelling, leading to higher interaction and longer duration spent on websites. This higher engagement translates into greater conversion rates and larger revenue streams.​

2. Video ads target the Right Audience

AI and ML driven video ads, can be customized based on viewers’ demographics, interests, and behaviors. This makes sure the content is according to the right audience, which leads to up to 35% increase in engagement.

Personalized targeting also helps improve ad relevance, resulting in higher CTR and better ROI for advertisers. By delivering the right message to the right people at the right time, video ads maximize their impact and drive more conversions.

3. Increased Revenue Opportunities

Video ads instantly grab the attention of users which leads to higher engagement compared to any other ad formats. Video ads typically achieve higher click-through rates (CTR). This increased engagement is directly linked to higher revenue. In simpler terms, as engagement rises, so does revenue, resulting in higher CPMs and, ultimately, more ad revenue for publishers.

How Can Publishers Make More Money?

To capitalize on the potential of video ads, publishers should consider the following strategies:

• By Programmatic Video Ads: Programmatic ads run real-time auctions that sell ad spaces to the highest bidder. This automated process gets publishers better prices while helping advertisers reach their target audience, making digital advertising work better for everyone involved.

• By Hybrid Monetization Models: Combining subscription-based access with video ads provides users with options while increasing revenue streams. Publishers can offer ad-free experiences for subscribers or incentivize users to watch ads in exchange for premium content.​

• By Interactive and Native Video Ads: Videos that let you click on links or fill out forms right there in the ad get people more involved and give advertisers useful information about what works. When video ads match the look and feel of the content they’re placed in, viewers find them less annoying and tend to interact with them more often.

Introducing Auxo Ads: A Publisher’s Ally

Auxo Ads provides publishers with solution to boost their ad revenue, with a focus on video but supporting display ads too. As an SSP, it connects your content to multiple demand sources through programmatic ads, facilitating real-time bidding to maximize CPMs.

The platform works across websites, apps, and connected TVs, with technical benefits like refined audience segmentation, comprehensive data analytics dashboards, and advanced header bidding implementation. Its programmatic capabilities ensure optimal fill rates and efficient inventory management across all your digital properties.

Book a demo with Auxo Ads today and discover how their platform can transform your revenue model.

Overcoming Challenges in Video Monetization

While video ads offer many benefits, publishers may encounter challenges such as:

• Ad Blockers: Many users install ad blockers, which prevent ads from showing. To get around this, publishers can use ad formats that are harder to block, like native video ads. Offering rewards, like access to premium content, in exchange for watching ads can also help.
• Page Load Speed: Videos can slow down website performance. To avoid this, publishers can optimize video files to load faster and use techniques like lazy loading, which only loads videos when they are about to be viewed.
• Ad Fatigue: Users can get bored with seeing the same ads over and over. To keep things fresh, publishers should update their ad creatives regularly and vary the types of ads shown to their audience.

The Future of Video Ads and Publisher Revenue

• AI, AR, and VR are revolutionizing video advertising with the ability to target ads more precisely and create interactive, immersive experiences that engage users and maximize engagement.

• The growth of TikTok is considerable, with estimates showing that it will be responsible for 37% of online video ad spend in 2027. This emphasizes the increase in short-form, entertaining video content, which appeals to both users and advertisers.

• As AR and VR technologies advance, video advertisements will become increasingly interactive, resulting in richer, more engaging consumer experiences, which will drive higher conversion rates and loyalty to brands.

• Publishers that adopt these technologies will be in a better place to drive engagement, increase revenue, and stay ahead in the rapidly evolving digital ad economy.

Conclusion

Video ads are changing how publishers make money online. With platforms like TikTok and Instagram booming, publishers need to get on board with short, catchy videos if they want to keep up.

New tech like AI, AR, and VR is making it possible to create ads that feel more personal and interactive – the kind of ads people actually engage with and act on.

Publishers who adapt to these changes can find new ways to earn money while giving their audiences better experiences. The digital ad world keeps evolving, and staying on top of these video trends will be crucial for continued success.

Take the next step in transforming your revenue model. Book a demo with Auxo Ads today and unlock the full potential of video monetization.

FAQs for How Video Ads Are Transforming Publisher Revenue Models

1. Where can publishers put video ads to make money?

Publishers have lots of options for making money with video ads – they can use their own websites, mobile apps, or popular social platforms like TikTok and Instagram. Streaming services and smart TVs are great spots too. With so many different places to show ads, publishers can reach more people and earn revenue through various ad formats.

2. How does AI make video ads better?

AI helps create more personalized video ads by looking at information about users – like who they are, what they’re interested in, and how they behave online. This smart targeting means publishers can show the right ads to the right people, which gets more engagement and makes the ads perform better.

3. Do video ads work for everyone?

Pretty much! Whether you run a blog, news site, entertainment platform, or online store, video ads can work well for you. The trick is choosing video ad formats and strategies that make sense for your specific content and audience. When done right, they can boost both engagement and revenue.