Reading Time: 6 minutesHave you ever been caught up in a vicious cycle when you’re seeing more impressions, higher traffic, and increasing ad revenue, yet your payouts don’t reflect that…

Reading Time: 9 minutesHave you heard the term Real Time Bidding (RTB)? Do you know what really happens in the split second when you click on a webpage and an…

Reading Time: 9 minutesHave you noticed something unsettling lately? Like, your traffic was growing, content performance looks strong, but ad revenue had plateaued. Have you seen banner ads filling impressions,…

Reading Time: 8 minutesDo you think website speed is just a technical KPI? Then, you are hugely wrong. In reality, it is a direct revenue lever for publishers. The current…

Reading Time: 6 minutesThere’s a popular saying that “change is the rule of the world”. Nothing remains constant, and things will continue to evolve. However, one thing that will remain…

Reading Time: 8 minutesThe programmatic advertising ecosystem is a complex process. It is also going to be more competitive for publishers. Intermediaries are increasing, and margins are tightening. Ad latency…

Reading Time: 13 minutesEvery new technology brings certain opportunities and threats. The same goes for the digitalization of the media industry. It has given many benefits but also posed a…

Reading Time: 10 minutesGamified advertising is a game-changer in the literal sense. Digital publishers who seek to boost their engagement and ROI cannot ignore marketing gamification. If we go by…

Reading Time: 10 minutesThe news about Google Cookiepocalypse has been making headlines in the digital world. The domain is shifting towards a privacy-first model and contextual advertising. Although Chrome has…