AdSense Program policy change 2024

AdSense Program policy change 2024
AdSense Program policy change 2024

Google announces updates to our policies and restrictions for AdSense on this change log. Publishers are required to stay informed about policy changes and ensure compliance at all times.

Updates to the AdSense Program policies (February 2024)

On February 9, 2024, Google will introduce a new Sensitive Events policy into the AdSense Program Policies. A “Sensitive Event” is an unforeseen occurrence or development that poses a significant risk to Google’s ability to provide high-quality, relevant information, and maintain integrity by reducing insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, various actions may be taken to address these risks.

Updating the Video publisher policy to become a Google Publisher Policy (April 2024)

On April 1, 2024, Google will update the Video publisher policy, currently applicable to AdSense and Ad Manager, to apply to all video inventory, including AdMob, under the Google Publisher Policies. This expansion aims to streamline policies across Google products and align with current industry standards (e.g., IAB OpenRTB).

For more details about the reasons behind the new video publisher policies and an outline of the key changes, visit Updates to video publisher policy in 2024.

The updated Policies will apply to AdSense, Ad Manager, and AdMob video inventory monetized with Google ad code (“Video Inventory”). The following are the updated policies:

  1. Accurately Describe Inventory: Provide declarations with accurate signals for Audibility of ad placement and Type of ad placement.
  2. Supported Implementations: In-stream or Accompanying Content placements must use the Google Interactive Media Ads SDK or Google Programmatic Access Library on supported platforms, unless through an official Google Beta program.
  3. Protect Advertiser Value: Video Inventory content or controls must not be obstructed, hidden, or non-functional.
  4. Respect the User: Video Inventory may autoplay under specified conditions and may be sticky with certain requirements.

The updated Policies will take effect on April 1, 2024. Publishers are encouraged to review the changes to determine their impact on Video Inventory. If disapproved Video Inventory should be reconsidered following the update, publishers may request a review or appeal on or after April 1, 2024.

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