The global advertising spend is set to exceed half a trillion dollars this year, highlighting the urgency for publishers to adapt to the latest advertising trends and…

Google informed its AdSense publishers about alterations to the payment structure for Google Ads displayed on their websites. Recently, many AdSense publishers have noticed Google’s complete shift…

Google recently updated its Google crawler documentation, specifically the Google-Extended section, to reflect a product name change from “Bard” to “Gemini.” This update ensures consistency across references…

As the premier purveyor of searches, Google’s starter guide has long served as the cardinal compass for navigating the complex currents of optimization. Yet like the ever-changing…

Google announces updates to our policies and restrictions for AdSense on this change log. Publishers are required to stay informed about policy changes and ensure compliance at…

How AI Will Revolutionize Academic Publishing Academic publishing is on the cusp of a technology-driven transformation. Rapid advances in artificial intelligence (AI) are equipping publishers with new…

Google Ads is shifting from waterfall to real-time bidding auctions for publisher apps, signaling a crucial move in its strategy. Publishers should heed the updated rules, as…

Nail the pricing game for max revenue! Just like in retail, where the sweet spot means minimal dead stock and maximum sales, the right balance is key….

News, recipes, travel—imagine losing 20%, 30%, or all your traffic! Generative AI threatens online content sites. But fear not, publishers! Here are five strategies to not just…